Insights

The Buzzbite Blog.

Research, opinion, and practical guides on diversity-first creator marketing — for brand marketers who want to do it right.

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Research

Why demographic filters aren't enough: the case for cultural intelligence in creator marketing

We analysed 1,200 creator campaigns and found that demographic match predicted campaign success only 34% of the time. Cultural fit score predicted it 78% of the time. Here's what that means for how you pick creators.

Feb 20268 min read
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Opinion

The DEI campaign that went wrong — and what brands can learn from it

Jan 20265 min read
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Data

Creator marketing spend on diverse talent: 2025 industry benchmarks

Jan 20266 min read
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Guide

How to brief a diverse creator: a practical template

Dec 20254 min read
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Research

What makes a creator genuinely trusted by their community?

Dec 20257 min read
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Perspective

Why brands keep failing at LGBTQ+ creator marketing — and how to stop

Nov 20255 min read
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Product

Introducing the Cultural Fit Score: how it works and why it matters

Nov 20256 min read
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